General
Video

Amazon Product Launching

12 Lessons

About this course

This is a Mini Course on how to launch your FBA product on Amazon properly.

Course Structure

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Overview

This lesson gives a general overview about how to launch a product on Amazon effectively.

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Email Sequence

This lesson focuses on how to make sure you have a solid email sequence in place before doing anything.

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Promotions and Coupons

This lesson focuses on on setting up a launch promotion and coupons on your listing.

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Set up Short Term Promotions on a Deals Site

This lesson focuses on setting up short term promotion on deal sites and thing you need to consider.

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Marketing to your own Email List

This lesson focuses on ways to launch a new product quickly and efficiently by marketing to your own email list.

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Facebook Promotions

This lesson focuses on the steps for setting up a promotion on Facebook. This is another good tool to use when launching products.
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No Incentivized Reviews

This lesson focuses on some Terms of Service changes for sellers on Amazon about Incentivised Reviews.

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Reduce Price to Cost Price and Commence PPC

This lesson focuses on a strategy starting with low price and running PPC.

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PPC Quickstart – Auto Campaign

This lesson gives a PPC Quickstart Guide - setting up auto campaigns for your launch process.

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Lightning Deals

This lesson focuses on lightning deals and how these can be used during the product launch.

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Influencer Marketing and Advertising

This lesson focuses on influencer marketing and advertising during a product launch. This is great for bringing in outside traffic for your listing.

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Amazon’s Early Reviewer Program

This lesson focuses on Amazon's Earlier Reviewer Program.
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